Sunday 23 August 2009

Trust is the basis

Trust is the greatest insignia of all human transactions anywhere in the world. Although written words; formalities; policies and procedures are given utmost importance, trust is the final criteria on which a transaction takes place. All the other methods are only steps towards building adequate trust. Winning a client’s trust is the single most vital key to winning business around the world these days.

Often, when all meticulously done analysis point to a successful result, an unexplained feeling of doubt or discomfort may linger on and halt the final transaction. Similarly, there are occasions when the opposite happens. We just feel like going for something even when all indications are otherwise. Papers and numbers are gross and hence have limited depth. But feelings are subtle and based on deeper sources, often beyond explanation, and yet more reliable. Management gurus advise people to listen to their ‘gut feelings’ in the face of a crisis.

It is relatively easier to break a promise made on paper, but it is far more difficult to turn back from a promise made on trust. When we do not fulfil our obligations as per the written words, we could be punished by the law of the land. But when we break someone’s trust, our own conscience would haunt us for the rest of life. This, perhaps, is the premise on which all human relations thrive. In the final analysis, papers may bind people, but trust binds souls.

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